In today’s fast-paced world, consumers are having trouble finding nutritious food options that fit into their schedule - the Pit and the Peel fulfills that need in the market.
We have a wide menu of delicious food selections, including:
Sandwiches
Bowls
Salads
Juices
Wraps
Smoothies
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Our cafes offer something for everyone - for the health-conscious and those that just love great tasting food.
Our secret ingredient is quality.
All of our ingredients are sustainably sourced and served in the least processed form - it all comes back to fresh, clean food that tastes great and fits within your customers’ health goals.
A Word From Our CEO
Bistro Restaurants Are Big Business
At The Pit and the Peel, we are poised to become the largest restaurant franchise for calorie-conscious, clean, healthy, quick meals that taste delicious.
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Facts & Figures
A 2022 Zion Market Research study predicts that the global fast-food industry was valued at $647.7 billion in 2021, and is likely to surpass $998 billion by the end of 2028.
According to a report from the National Restaurant Association, sustainability- for food sourcing as well as packaging - is likely to become a driving factor in where consumers choose which food service establishments to support.
A survey by NextBite found that 46 percent of consumers indicate they want to eat healthier in 2022, making it the most highly-ranked lifestyle change.
Investment and Revenue Potential
Get on board the fast-growing niche market for healthy fast-casual restaurants to make your dream of restaurant ownership come true!
Get involved in this booming, fast-growing and sustainable business.
Grow with us!
We are expanding throughout the mid-Atlantic region, and we’re looking for self-starters with customer-facing experience to help us grow. No foodservice experience required - we provide full training!
In addition to the five locations within Virginia, we are looking to expand into North Carolina, South Carolina, Georgia, Florida, Texas, Tennessee and beyond.
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We Become Partners in Your Growth
Opening a franchise location for The Pit and the Peel means that you get all the rewards of owning a small business as well as the support of a franchise model.
Track record of growth
The Pit and the Peel has been expanding its presence for the past seven years, with five total locations throughout the state of Virginia.
A modern business model
More and more consumers are seeking out fresh, healthful food options that they can get in a quick-service environment, but there are few cafes to meet that demand.
Friendly company culture
Our company is warm and inviting, and focused on nutrition and sustainability.
Food service training
We offer full training in all areas of health and safety matters relating to food service.
Marketing support
The Pit and the Peel can help with all aspects of marketing your franchise location, from social media and digital marketing to assistance with grand opening events and more.
Meet our founder!
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Was working in the Aerospace Manufacturing industry before seeing an opportunity for healthy quick service restaurants. NEEDS EXPANSION
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Steps to opening a Pit and the Peel franchise
Ready to open a Pit and the Peel franchise of your own? Here's how our step-by-step process works.
1
Complete the Form and Download our Industry Outlook Booklet
Our industry outlook provides information about the industry and what sets us apart from the competition.
2
Introductory Call
(5-10 mins)
We’ll answer initial questions, talk about qualifications, and schedule next steps.
3
Exploratory Call
(1 hr)
We’ll get to know each other further and share details on how we help you to succeed and start getting a better understanding if we will be a good mutual fit.
4
FDD review
(30-45 mins)
Speak with the director of franchise development and the President of Franchising to ask questions on FDD, Real Estate, Territories, etc.
5
Franchise Application
(15-30 mins)
After getting all your questions answered you will complete the franchise application for your area.
6
Executive Team Call
(45-60 mins)
On this phone call you will meet with our entire executive team where we’ll answer any remaining questions you have prior to signing your franchise agreement. We’ll also have the opportunity to make the final call on whether you’ll be a good fit for our brand and culture.
7
Your Franchise Application is Approved or Declined
At this point we’ve made the decision as an executive team whether you are a good fit for our brand, culture, and overall growth strategy.
8
Discovery and
Signing Day
You will visit our corporate locations, get a tour of operations, meet our training team, and sign your franchise agreement.
9
Congratulations!!! You are a Franchisee of The Pit and The Peel
Get ready to dive head first into the life of restaurant ownership. Tap into our 40+ years of franchise operations and growth experience!
1
Complete the Form and Download our Industry Outlook Booklet
Our industry outlook provides information about the industry and what sets us apart from the competition.
2
Introductory Call
(5-10 mins)
We’ll answer initial questions, talk about qualifications, and schedule next steps.
3
Exploratory Call
(1 hr)
We’ll get to know each other further and share details on how we help you to succeed and start getting a better understanding if we will be a good mutual fit.
4
FDD review
(30-45 mins)
Speak with the director of franchise development and the President of Franchising to ask questions on FDD, Real Estate, Territories, etc.
5
Franchise Application
(15-30 mins)
After getting all your questions answered you will complete the franchise application for your area.
6
Executive Team Call
(45-60 mins)
On this phone call you will meet with our entire executive team where we’ll answer any remaining questions you have prior to signing your franchise agreement. We’ll also have the opportunity to make the final call on whether you’ll be a good fit for our brand and culture.
7
Your Franchise Application is Approved or Declined
At this point we’ve made the decision as an executive team whether you are a good fit for our brand, culture, and overall growth strategy.
8
Discovery and
Signing Day
You will visit our corporate locations, get a tour of operations, meet our training team, and sign your franchise agreement.
9
Congratulations!!! You are a Franchisee of The Pit and The Peel
Get ready to dive head first into the life of restaurant ownership. Tap into our 40+ years of franchise operations and growth experience!
This web site and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this web site are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.
