For franchise info, call 804-597-9552
Call 866-496-4836


The Pit and the Peel: A sustainable brand with a wealth of resources.

Opening a franchise location for The Pit and the Peel means that you get all the rewards of owning a small business as well as the support of a franchise model.

We know the challenges of opening a new eatery in any market, and can provide guidance through every step of your journey.

Anybody who is passionate about nutrition and wellness can find fulfillment working for The Pit and the Peel. With the network of resources offered by our franchise model, you can spend more time focusing on the best aspects of owning a business - like connecting with your customers.

How we help nurture your business

Being a franchisee of The Pit and the Peel means that you have access to everything your location needs to grow and thrive.
Track record of growth
The Pit and the Peel has been expanding its presence for the past seven years, with five total locations throughout the state of Virginia.
A modern business model
More and more consumers are seeking out fresh, healthful food options that they can get in a quick-service environment, but there are few cafes to meet that demand.
Friendly company culture
Our company is warm and inviting, and focused on nutrition and sustainability.
Food service training
We offer full training in all areas of health and safety matters relating to food service.
Marketing support
The Pit and the Peel can help with all aspects of marketing your franchise location, from social media and digital marketing to assistance with grand opening events and more.
Cafes offering nutritious, clean food are the fastest growing segment of the fast food market today, as consumers continue to become more health-conscious and concerned about their food’s origins. The Pit and Peel meets that demand and gives our franchise owners the opportunity to become the go-to place for nutritious offerings in a convenient setting.

The Pit and Peel is ready to continue our rapid growth, with plans for expansion throughout the East Atlantic region. Contact us today to learn more about the benefits of joining our team!

Get started today!

The Amazing Potential of the Juice Bar and Bistro Industry
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